During a merger and acquisition, ALIGN PRECISION needed a unified brand identity and messaging platform to strengthen credibility in aerospace, defense, and high-tech markets.

Developed a comprehensive 12-month brand positioning plan including new logo, brand guidelines, digital strategy, and customer engagement tools to elevate ALIGN as the precision manufacturing partner of choice.

• Conducted stakeholder interviews to capture core capabilities across aerospace, defense, semiconductor, and high-tech.

• Designed new brand guidelines, messaging framework, and marketing assets.

• Directed website redesign, SEO strategy, and social content calendar.

• Coordinated event planning and office interior branding across all U.S. locations.

• Successfully built market credibility during a critical transition period.

• Elevated brand awareness in multiple industries, particularly aerospace and defense.

• Delivered scalable marketing resources and a repeatable system for ongoing growth.

PERMA-COLUMN needed to strengthen its national presence among post-frame builders and showcase the advantages of precast column and bracket products.

Created and launched a one-of-a-kind builder-focused marketing program, positioning Perma-Column as the go-to partner for post-frame construction professionals.

• Built relationships with independent builders and key influencers to capture authentic product advocacy.

•  Produced builder spotlight videos, interviews, and dedicated web pages highlighting real customer success stories.

•  Developed a refined website with new content, SEO strategy, and builder resource center.

•  Designed and managed digital and print advertising, tradeshow support, and social media scheduling.

• Successfully attracted top builders and industry influencers to promote Perma-Column products.

•  Expanded brand credibility through authentic, builder-driven content.

•  Strengthened industry leadership with a sustainable marketing program dedicated to professionals.

SDI LONG PRODUCTS GROUP needed a unified brand, messaging, and B2B web strategy to consolidate five facilities and reposition itself as a leader in the long products steel industry.

Developed a division-wide brand and digital transformation plan, aligning business practices with customer needs while reinforcing SDI LPG’s role as a trusted partner in the steel market.

• Conducted on-site and video interviews with stakeholders to identify trends, product offerings, and customer relations.

•  Created brand positioning documentation, project timelines, and site maps to streamline integration.

•  Produced a new division website with updated visuals, brand guidelines, and digital tools.

•  Designed and implemented a product locator and customer portal for tracking orders, pricing, and rolling schedules.

• Positioned SDI LPG as a leader in the steel industry with a modernized digital presence.

•  Improved customer access to critical tools, streamlining order management and product discovery. •  Enhanced alignment between corporate branding and division operations, strengthening growth opportunities.

BURROW’S POST-FRAME SUPPLY, a leading Midwest post-frame supplier, sought to expand into the Texas market and position itself against “red iron” construction while driving adoption of post-frame builds, i.e., Barndominiums.

Created a comprehensive marketing program to highlight Burrow’s as the premier supplier for Barndominium builds, leveraging partnerships with influencers and innovative framing systems.

• Conducted extensive market research on Texas red iron competition and demand for post-frame builds.

•  Partnered with influencers, including Texas Best Builders and The Barndominium Company.

•  Refined brand guidelines, launched a new digital presence, and produced sales-focused collateral.

•  Directed web development, social media scheduling, brochure design, and the “Post-Frame 360” podcast.

• Successfully positioned Burrow’s as a recognized leader in Texas post-frame construction.

•  Strengthened partnerships with builders and engineers, driving credibility in a competitive market.

•  Created a scalable marketing ecosystem to support continued expansion in southern regions.